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TechTarget is Dedicated to Proving Online ROI
Since our founding, TechTarget has planted a firm stake in the ground for being committed to proving ROI to our sponsors. As a result marketers often refer to us as “the ROI Publisher”.
Our reputation for providing marketers with ROI-focused programs is reinforced with our distinctive service offering - namely, a department of dedicated campaign managers and ROI Consultants. This team’s sole mission is to prove to our customers that their original media investments with TechTarget will meet their campaign objectives and to guarantee that the ROI resulting from their campaign will be clear to them and their managers.
Whether your goal is content syndication, lead generation, or establishing thought leadership TechTarget’s Portfolio of ROI Programs has a marketing solution for you.
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TechTarget gives technology vendors advertising and sponsorship opportunities in live events, magazines and online media. With a network of 41 technology-specific web sites and over 5 million active registered members, we offer ROI-focused marketing opportunities in the following technology markets:
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IT Marketing Blog
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
Webcasts for Tech Marketers
NEW:
Renovating or Building a New Data Center:
2008 Purchasing Intentions Survey Results
In this on-demand webcast, Mark Schlack, VP of Editorial for TechTarget, and Bill Crowley, VP and Group Publisher for TechTarget, discuss the results of our recent survey of IT pros' investment plans for data center expansion. They reveal
some surprising data on the scope of these initiatives, as well as which new technologies have already been earmarked for inclusion in current projects. View this webcast today.
NEW Video Webcast:
Technology Buying and Media Consumption Trends: Exploring the Media Options that IT Buyers Prefer
In this video webcast, Marilou Barsam, SVP of Client Consulting for TechTarget, and Donovan Neale-May, Executive Director for the CMO Council and BPM Forum, reveal the findings from a series of quarterly technology marketing surveys of more than 1100 IT professionals. They discuss trends in technology buying and new media types along with the top-of-mind issues among IT pros: how to align their business needs with IT investments. View this video webcast today.
NEW:
Overcoming the Three Major Pain Points Faced by Every Senior IT Marketer
In conjunction with “BtoB Magazine”, Marilou Barsam, SVP of Client Consulting for TechTarget, leads a group of marketing panelists from Nortel, Altera, and Avaya through a discussion of common frustrations shared by most marketing professionals. This webcast will provide insight into these pain points and explore possible solutions. View this webcast today.
Building a Targeted, Receptive and Valuable Audience
This webcast explains how a valuable marketing database is a great way to improve your ROI. Tricia Syed, VP of Audience Development, discusses why using the right web marketing mix is crucial for targeted data capture and customer acquisition. Also, learn our tested principles on building a centralized data warehouse. View this webcast today.
Influencing Today’s Channel Leaders
Marketing to Your Resellers
The research that Mike Cotoia, Publisher of Channel Media, presents in this webcast discusses the evolution of resellers and challenges resellers face in this new market. Also, he explains what resellers within the Channel are looking for and how to reach the Channel leaders you’re targeting. View this webcast today.
Network Security Integration Survey Data
The results from our most recent survey of more than 850 IT professionals are presented by Andy Briney, VP, Group Publisher, Security Media Group & Networking Media Group. This webcast reveals the survey results, explores current market trends for network security integration purchases, and gives practical marketing advice for cutting through the noise. View this webcast today.
More Webcasts for Tech Marketers
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