| Opportunities in the Networking Market
Market-leading Resources for Networking-focused IT professionals
The network is the foundation of every IT infrastructure. But what once was just the backbone supporting desktop and server connectivity has now evolved into the application platform of the future. Enterprises are now investing in new business applications and services that expand the use and reliability of the network and play a critical role in day-to-day operations.
TechTarget’s Networking Media provides networking and telecommunications decision makers with in-depth technical advice and news on both foundational and emerging networking initiatives, such as routing and switching, advanced network and WAN management, mobility, VoIP, network security and unified communications.
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Find out more about Networking professionals
Tom Click
Director of Sales
TechTarget Networking Media
781-657-1415
tclick@techtarget.com
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E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget's controlled, qualified subscriber base is composed of U.S. and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100% confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via email.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchNetworking.com
SearchNetworking.com is the most active online networking community. The site provides networking professionals with information regarding routing, switching and closely related technologies like security, network/systems management, voice over IP and wireless LANs, so they can keep their networks up to date and cope with constant change. SearchNetworking.com offers daily news, selected Best Web Links, Expert Webcasts and technical tips on routing, switching and network administration for all types of network equipment.
SearchMobileComputing.com
SearchMobileComputing.com strives to be the best online source of news and information for IT managers regarding deployment, management and security of a mobile computing workforce. The site provides comprehensive coverage of all major mobile news and trends that are of interest to IT management, and also provides the best coverage of issues relating to selecting, managing, deploying, tracking, supporting and securing mobile users and devices. Finally, SearchMobileComputing.com is the best source of ongoing ideas and best practices information about using mobile computers and infrastructure to build a streamlined business and to build a competitive advantage.
SearchUnifiedCommunications.com
SearchUnifiedCommunications.com serves as a central information resource for corporate IT and network managers who deal with challenges and opportunities associated with moving to new voice communication technologies. SearchUnifiedCommunications.com provides managers with vendor-independent news, expert advice, product evaluation, educational tools and access to peers that will help them to evaluate technologies, make strategic decisions and manage their voice communications in a reliable and cost-effective manner.
SearchTelecom.com
SearchTelecom.com serves as the central information resource for technical and business decision makers within the telecommunications industry. SearchTelecom.com provides in-depth technical advice, business strategy and information on emerging products to help IT and business development professionals deploy and manage new services, evaluate technologies and make strategic decisions.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
For busy IT Professionals, Podcasts provide a convenient mix of time-shifting and offline consumption – members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT Pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Bitpipe
TechTarget's Bitpipe enables IT marketers to use the combined
power of the Web's most targeted IT sites and the largest library of vendor content
to reach and influence IT professionals at critical points in the buying and
decision-making cycle. TechTarget will work with you to develop a program that
helps you generate qualified leads, convert leads to sales, and increase your
brand awareness by placing your white papers, Webcasts, and product collateral
in front of more than 4 million IT pros involved in purchasing IT products and
services for their companies.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Topical InfoCenters
A Topical InfoCenter increases visibility and awareness of your brand with your target market when our audience members are inactive “read and research” mode. The combination of a prospect’s engagement level and your banners and content links on pages of relevant editorial content is designed to drive targeted traffic to your site and qualified leads into your sales pipeline. The result? A quicker path to your prospect’s short list.
All-In-One Guides
TechTarget’s All-in-One Guides (AIOG) are online learning centers that help enterprise IT decision makers drill down into multiple facets of an essential or emerging topic—from understanding the challenge to picking a solution to implementing a technology to ongoing maintenance. An All-in-One Guide doesn’t inundate decision makers with unstructured content. Instead, it is a guided tour of the topic using a hand-picked collection of content on a single topic. All-in-One Guides can be segmented vertically by audience target or horizontally by topic.
E-Guides
E-Guides provide a custom opportunity for sponsors to leverage the quality of TechTarget content to drive awareness. These topical collections of previously published editorial content are selected by you to align with your messaging and attract IT pros who are interested in a specific topic. E-guides are up to 4 compiled articles (maximum of 20 pages) in PDF format. The PDF includes sponsored branding and up to four pages for sponsor messaging, which can include advertisements, resource links and other information about the company and products. E-guides are promoted with an outreach package and a dedicated on the site of your choice.
Advanced Networking Workshops
Networking Media’s Advanced Networking Workshops are a series of multi-media online lessons, dedicated to providing networking decision makers with an advanced understanding of essential and emerging networking topics. Three Advanced Networking Workshops are available for sponsorship in 2007. Each Workshop consists of 3-5 lessons focusing on a critical topic within the larger Workshop theme.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
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