| Opportunities in the Storage Market
The Most Qualified Storage-Focused Audiences
Nearly all organizations today are facing record data growth, making storage a front-and-center issue for corporations worldwide. Recognizing the importance of this market, TechTarget has built a community of the largest and most qualified audience of storage decision makers. We help these IT pros navigate the ins and outs of various storage technologies in this highly competitive market such IP SAN, virtualization, D2D2T, CDP and more. Through our award-winning Storage magazine, SeachStorage.com and many Storage Decisions Conferences and seminars, we deliver the information necessary for storage-focused IT professionals to make decisions about selecting, implementing and managing storage.
While this environment presents an overabundance of opportunities for prospective technology buyers it can serve to be a daunting environment for marketing pros. There is no question that a broad range of storage vendors, both the leaders and the new comers, can be successful in this market, but they must cut through the clutter to ensure that their message reaches the right audience. TechTarget provides a wide variety of ways in which technology providers can reach these key decision makers, giving them effective vehicles to increase their brand awareness, generate leads and close sales.
SearchStorage.com Online Sponsorships
SearchStorage.com Online Editorial Sponsorships
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Find out more about reaching Storage professionals
Mike Kelly
Director of Sales
TechTarget Storage Media
781-657-1409
mkelly@techtarget.com
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White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Video TechTalks
Expert Tech Talks are unique video interviews, generally 15-25 minutes in length, with industry luminaries. These interviews address important topics and developments challenging storage professionals. Tech Talks provide the opportunity for vendors to align themselves with leading professionals in their specific market and capitalize on the highly engaged SearchStorage.com audience while gathering their contact information to fuel their sales pipeline. Expert Tech Talks are a powerful branding tool for advertisers trying to establish themselves or reinforce their leadership position in distinct market segments.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget's controlled, qualified subscriber base is composed of U.S. and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100% confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via email.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
All-in-One Guides
Offered exclusively on TechTarget’s SearchStorage.com, “All-in-One Research Guides” and “All-in-One Buying Guides” are directed learning centers that help storage IT decision makers understand a specific storage issue or plan for a purchase decision. With distinct versions created for those in the research mode or the buying mode, All-in-One Guides are designed to meet the specific needs of storage professionals throughout the buying cycle. These unique Guides explain how best to leverage people, process and products to overcome storage challenges. An All-in-One Guide doesn’t inundate readers with unnecessary material—instead, it is a hand-picked compendium of SearchStorage.com’s most useful and comprehensive content on a single topic.
FAQ Guides
Storage professionals looking for answers to their toughest questions on a specific topic now have a place to go: SearchStorage.com FAQ Guides. Formatted as a Q&A session, industry experts answer the most common questions they hear in the field today. Each Guide covers an individual focus area or project and addresses the issues that arise at each stage of the process, from planning to implementation. What’s more - the discussion can be downloaded as a Podcast and listened to “on-the-go.” FAQ Guides offer sponsors unmatched brand exposure, editorial alignment and lead-generation opportunities. Leaderboard banners, Messaging Units and Premium Sponsor Links ensure that the sponsor’s product or solution is face-to-face with our audience of active researchers. A Podcast sponsorship of the Guide’s audio delivers qualified sales leads and an exclusive email promotion to the SearchStorage.com audience.
Topical Info Centers
TechTarget has always been a leader in creating targeted online marketing opportunities that help IT marketing pros effectively and efficiently achieve their objectives. With a Topical InfoCenter, sponsors now have the opportunity to reach decision makers when they are actively engaged with content relevant to a specific storage topic (e.g. SAN, back-up/data protection, DR etc.).
A Topical InfoCenter increases visibility and awareness of your brand with your target market when they are in active “read and research” mode. The combination of a prospect’s engagement level and your banners and content links on pages of relevant editorial content is designed to drive targeted traffic to your site and qualified leads into your pipeline.
Expert Video TechTalks
Expert Tech Talks are unique video interviews, generally 15-25 minutes in length, with industry luminaries. These interviews address important topics and developments challenging storage professionals. Tech Talks provide the opportunity for vendors to align themselves with leading professionals in their specific market and capitalize on the highly engaged SearchStorage.com audience while gathering their contact information to fuel their sales pipeline. Expert Tech Talks are a powerful branding tool for advertisers trying to establish themselves or reinforce their leadership position in distinct market segments.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget's controlled, qualified subscriber base is composed of U.S. and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100% confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via email.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchStorage.com
SearchStorage.com is the ultimate online marketing medium for enterprise storage vendors. With the largest self-selected audience of storage buyers, its content makes for a highly engaged audience that generates 3 million monthly impressions. What's more, SearchStorage.com's direct and measurable results give advertisers unparalleled return on their online marketing investment.
SearchStorage.com Advertiser and Sponsor Benefits
- Generate sales leads using industry-leading programs including TargetROI(TM)
- Generate brand and product awareness with online advertising and e-Newsletter and white paper sponsorships
SearchDataBackup.com
SearchDataBackup.com is the definitive information resource for IT professionals charged with building and managing backup and restore efficient policy and process. Advertisers can take advantage of SearchDataBackup.com dedication to providing both problem-solving advice and guidance on the deployment and use of cutting-edge backup and restore technologies such as data deduplication, continuous data protections (CDP), archiving, tape and disk options, snapshots, mirroring and more.
SearchSMBStorage.com
SearchSMBStorage.com provides in-depth coverage on the challenges and needs of storage professionals working in small and medium sized businesses. Advertisers gain value by reaching this all too often looked over niche of the storage end user audience who continue to battle requirements to enhance and develop their storage infrastructure with limited IT staffs. SearchSMBstorage.com gives tailored instruction on how to tackle the most common SMB storage issues surrounding Network Attached Storage, iSCSi, online backup, disaster recovery services, data security, and many more.
SearchStorage.co.UK
SearchStorage.co.UK is the Web's only storage-focused information resource dedicated to IT professionals in the UK. This new site offers readers access to independent, technical content on storage - but with a UK flavor. Advertisers will benefit from the site’s commitment to delivering relevant, expert content to the fast-growing audience of UK-centric storage managers researching upcoming initiatives and making purchasing decisions on new technologies.
Storage Magazine
Storage magazine brings storage vendors a vehicle to reach 50,000 IT and executive managers who seek insightful, strategic coverage of storage as a front-and-center concern. Its competitive edge lies within its highly targeted subscriber base -- Storage subscription requests are stringently qualified based on title, spending power, decision-making authority and other important criteria.
Storage Advertiser Benefits
- Alignment with in-depth, strategy-focused editorial positions your company as a leader in the enterprise storage space
- Economical media buy—when reaching actual storage pros, Storage is more affordable on a per-page basis than broad IT media publications; more affordable on a CPM basis than in-market publications
For more information, visit the Storage magazine Web site at www.storagemagazine.com.
Storage Decisions
Targeted to the needs of invited audiences of decision makers responsible for planning, implementing and achieving measurable return from their investments in storage products and services, Storage Decisions provides sponsors and exhibitors with the opportunity to directly impact the buying decisions of high-level IT executives and storage managers from top companies.
Designed for enterprise storage managers who look to maximize storage infrastructures, Storage Decisions' sessions focus on which technologies deliver the best ROI, and how to choose products that match application requirements such as performance, data protection, manageability and availability. Storage Decisions brings IT professionals together with industry experts, analysts and vendors who can help them plan, implement and maximize the best storage initiatives today and well into the future.
Invitation-Only Conferences
TechTarget's invitation-only conferences bring together pre-screened IT decision makers and buyers from large organizations and provide them with technical content sessions from leading industry experts. Attendance is free, but delegates are qualified by title, company size and specific area of interest. Sponsors benefit by gaining extraordinary access to these pre-qualified attendees planning for purchase decisions as well as exhibit hall hours that don’t conflict with conference sessions.
Visit the Storage Decisions Web Site for sponsorship information.
Backup Hits the Road Seminar Series
Backup is the one topic that continues to plague storage-focused IT professionals. Industry expert W. Curtis Preston from GlassHouse Technologies is our featured independent keynote speaker. Always a huge draw at the Storage Decisions Conferences, this extended forum allows Curtis to go into in-depth detail on the issues, technologies and solutions surrounding backup.
Storage vendors who need to align themselves as a backup solutions provider can target the storage and backup managers who face specific backup challenges every day. The audiences we deliver are constantly evaluating processes and technologies to make backup more efficient and reduce backup windows while mitigating risk.
Advanced SAN School Seminar Series
Throughout its development, SAN technology has been a boon to IT departments, but not without its pitfalls. While many organizations have SANs, many would admit they have become a burden to manage and grow. Advanced SAN School will help storage managers work through many of the issues plaguing SANs today with an eye toward the SAN technologies of tomorrow.
Disaster Recovery Planning Seminar Series
Storage Decisions’ highly successful “Disaster Recovery Planning” seminar series will return in 2007 to provide storage managers and DR planners with an inside look at what makes a solid DR plan. Expert speaker and well-known DR author, Jon William Toigo, will show attendees what it takes to develop a foolproof DR plan.
This seminar uncovers best practices and ways to achieve a cost-effective DR plan. Toigo will explain ways to make sure the data coming into a storage environment has the best chance of being recovered to a usable form, should disaster strike. He’ll cover data classification modeling and the rigorous testing schedule companies should apply to all DR plans and systems.
Storage Virtualization Seminar Series
According to Arun Taneja the vision of a true storage-area network (SAN) will be realized by virtualization. But, the tricky part is understanding how to complete the puzzle using virtualization. This seminar series with the Taneja Group founder will take an in-depth look at how virtualization is being thought of and deployed today. Taneja will discuss why virtualization is back en vogue with forward-thinking storage and server managers.
During this full day delegates will hear how virtualization has come around from vaporware to an actual concept storage managers are using to cut down on machines to manage, centralize data and change the economics of storage. Taneja will also look at how storage virtualization makes heterogeneous storage compatible, eases data migration and enables consolidation.
Email and File Archiving Seminar Series
After a highly successful 2006, TechTarget is extending the Email Archiving Seminar series into 2007 with an event that will reach untapped audiences in nine cities. The 2007 series offers proven quality and commitment and will feature the same expert speakers and agenda that attracted early adopter IT buyers in 2006.
TechTarget will recruit Storage and Windows IT pros with decision-making authority for their enterprises’ email and storage infrastructures, from the audiences of Storage magazine, SearchStorage.com, SearchExchange.com, SearchWinComputing.com and SearchWinIT.com. Accompanying the IT pros will be members of corporate counsel and business people involved in the archiving purchasing decision.
Data Protection Seminar Series
Throughout its development, SAN technology has been a boon to IT departments, but not without its pitfalls. While many organizations have SANs, many would admit they have become a burden to manage and grow. Advanced SAN School will help storage managers work through many of the issues plaguing SANs today with an eye toward the SAN technologies of tomorrow. This event will expand this popular presentation to a day of advice and insights to help storage managers to best manage, grow and optimize SAN technology.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
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