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TechTarget Portfolio of Managed ROI Programs
TechTarget understands that the needs of marketers vary depending on their goals. Whether your goal is to generate the largest amount of cost-effective leads or to target very specific leads for a premium, TechTarget has an ROI program for you. In addition, we understand that ROI doesn’t always mean just generating leads. Your goal may be to syndicate content, target a specific audience, establish thought leadership or create a lift for your brand.
Whatever the objective of your online campaign, TechTarget is committed to your success. With a department of 40 ROI consultants and campaign managers, we offer varying levels of account management to suit your needs.
Programs Matched to Marketing Objectives
If Your Objective is
Broad Reach and Flexible Spending |
If Your Objective is
Highly Customized Program and Targeted Leads |
If Your Objective is
Market Leadership and Contextual Affinity |
FlexROI
- Flexible approach to lead generation - program expands to meet your lead flow needs
- Syndicates from 1 to 10 content assets
- Leverages your content assets and the power of search to generate leads from proactive researchers
- Lead delivery guaranteed based on your budget requirements (up to 750 unique leads)
- Additional leads available with promotional add-ons or step-up to TargetROI and other programs
- Includes campaign supervision of program
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TargetROI
- Features targeted and customized lead generation program by market and demographics leveraging your content assets and targeted promotions
- Incorporates remessaging to interested leads
- Can be designed to guarantee increased number of unique leads over FlexROI with no caps on delivery
- Integrates media types such as white papers, webcasts/podcasts, topical emails, list rentals, banner ads to balance campaign goals
- Allows quality lead filters: unique leads, geographic, specific market focus, company size, international or vertical affinity
- Duration-based model over three month timeframe
- Includes ROI consulting management of program
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ContextualROI
- Provides “contextually-relevant” advertising opportunity by leveraging TechTarget editorial assets
- Includes topical Info Centers, All-in-One Guides (i.e., customized programs by media group).
- Provides exclusive share of voice in market-specific sectors
- Gives primary emphasis on leveraging branding; secondary emphasis on lead generation
- Offers customized editorial-specific placements to highly-targeted audience
- Delivers unique leads
- Includes ROI consulting management of program
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| Starting Price: $2,250 |
Starting Price Point: $25,000* |
Starting Price Point: $50,000 |
| Learn
more about FlexROI |
Learn more about TargetROI |
Learn more about ContextualROI |
More Information on Special Programs
For more information on Managed ROI Programs and other TechTarget special programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron, VP, ROI Consulting, West coast at mmarron@techtarget.com.
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