IT Marketing Case Studies
These free media case studies demonstrate proven strategies and reveal new opportunities along with the latest response benchmarks.
Lead Generation, Branding and Proving Marketing ROI
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Case Study: Imperva
When Imperva wanted to communicate the value proposition of its SecureSphere products to a worldwide audience of IT security specialists, and generate targeted qualified leads among companies with 1,000 or more employees, it turned to TechTarget to implement an integrated media strategy. Get the case study here.
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
Case Study: SolarWinds, Inc.
The primary focus of SolarWinds’ programs with TechTarget is to create innovative approaches to drive demand for its products. SolarWinds wanted to deliver compelling messaging for its established product line and generate demand among the network management community in a wide range of markets. Get the case study here.
Case Study: Symantec
When Symantec wanted to establish itself as the one-stop software solution for IT Policy and Compliance tools while generating actionable leads from among the multiple job titles involved in compliance solution implementation, it turned to TechTarget for an integrated media program targeting CIO and IT security management and staff. Get the case study here.
Case Study: PolyServe, Inc.
PolyServe teamed with TechTarget to establish brand presence in the Microsoft SQL Server category and develop awareness of its scalable file serving technology, while generating qualified sales leads. Get the case study here.
Case Study: Business Objects
Business Objects’ new product offered opportunities and challenges – highlighting company and product value propositions, generating qualified sales leads, and staking claim to a key market segment – all without making the effort appear “too commercial.” Get the case study here.
Case Study: ArcSight, Inc.
ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions. Get the case study here.
Case Study: DataFlux Corporation
TechTarget helped DataFlux Corporation develop an online marketing program that communicated its position as the leading provider of data quality and data integration solutions and generate qualified North American sales leads. Get the case study here.
Case Study: Asigra, Inc.
Asigra, Inc. turned to TechTarget when it wanted to identify and recruit qualified MSPs and VARs to sell its backup and recovery software to managed backup service providers and enterprises serving the legal, financial and healthcare industries. Get the case study here.
Case Study: CA
TechTarget helped CA, one of the world's largest information technology management software companies, create an online marketing program positioning it as a visionary for IT professionals facing the emerging challenges of virtual machine management. Get the case study here.
Case Study: AirTight Networks
With TechTarget’s SearchSecurity.com Security School, AirTight Networks achieved a lead generation marketing program that reached both security and network decision makers with a limited budget and two months to implement and deliver the results. Get the case study here.
Case Study: Qualys, Inc.
Qualys, Inc., the leading provider of on demand security risk and compliance management solutions, used a TechTarget ReachROI Program for continuous re-messaging to generate pre-qualified leads for their flagship product QualysGuard. Get the case study here.
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